Terra Vista at Tejon
After successfully refreshing the Outlets at Tejon, Tejon Ranch Co. engaged us to bring our branding expertise to their first multi-family residential development—Terra Vista at Tejon. This was a completely new concept, not a rebrand or replacement for something existing. Just like the architects and developers built it from the ground up, we crafted the brand from its foundation, ensuring it would stand as a strong, lasting part of the Tejon Ranch ecosystem.
Tejon Ranch has long been a leader in land stewardship and economic development, but residential living was uncharted territory. The opportunity to shape the identity of the first-of-its-kind multi-family community in Kern County made this an ideal project for Purveyor Branding Co.
The challenge was clear: while the physical infrastructure was designed to be best-in-class, the branding needed to capture the essence of the Tejon Ranch legacy while establishing Terra Vista at Tejon as a dynamic, community-driven residential destination. Our task was to build a compelling identity, cohesive messaging, and an adaptive brand strategy that would position Terra Vista at Tejon as a key milestone in Tejon Ranch’s evolution.
Terra Vista Brand Scope:— Community Naming
— Strategy
— Messaging
— Visual Identity Design
— Social Media Mangement
— Brand Management
— Brand Guidelines
About the Terra Vista at Tejon
Terra Vista at Tejon is the first residential development by Tejon Ranch Co., bringing high-quality multi-family living to Kern County. Located within the Tejon Ranch Commerce Center, it is designed to connect residents with career opportunities, shopping, outdoor recreation, and an elevated living experience.
As a strategic expansion of Tejon Ranch Co.’s master plan, Terra Vista at Tejon is a major step in the region’s growth, strengthening the transition from commercial and industrial development to a fully integrated live-work-play environment.
Why This Development Matters:First-ever residential community by Tejon Ranch Co.
Designed to support professionals, workers, and families seeking a modern living experience
Lays the groundwork for future residential expansion within Tejon Ranch’s long-term vision
Creates a new benchmark for multi-family developments in the region
For more details on the development, read more on Bakersfield.com
Community Naming
Naming this community was a foundational step in defining its character and appeal. It needed to:
Connect to Tejon Ranch’s heritage while reflecting the future of residential living
Feel intentional and seamlessly integrated into the master-planned vision
Be distinct within the multi-family residential space
Convey growth, community, and a long-term commitment to quality
Why "Terra Vista" Stood OutWe explored names that felt native to Tejon, evoked a sense of place, and captured the promise of the community. "Terra Vista" emerged as the strongest contender because it:
Translates to "land with a view," aligning with Tejon’s foothills and natural setting
Balances a connection to nature with a sense of modern, vibrant living
Fits within Tejon Ranch’s brand family while setting a foundation for future projects to be located "at Tejon"
This name reinforced the idea that Terra Vista at Tejon is a community designed with purpose, authenticity, and long-term vision.
Strategy + Messaging
Our goal was to position Terra Vista at Tejon as more than just a place to live—it’s a complete lifestyle offering. To do this, we built a messaging framework focused on:
Tejon Ranch Heritage – Honoring the land’s legacy while embracing modern residential living.
Quality of Life – Highlighting community amenities, outdoor spaces, and accessibility.
Proximity & Convenience – Emphasizing the ease of access to jobs, retail, and recreation.
Attainable Aspirational Living – Creating a welcoming, high-quality environment that people aspire to call home.
The Evolution of "LiVe on the Fun Side"Early messaging centered around education and awareness, ensuring potential residents understood the development’s unique advantages. As pre-leasing approached, we collaborated to make the brand voice with the project teams, including RPM PR, to be more energetic and engaging, culminating in the tagline "Live on the Fun Side"—a nod to the vibrant community amenities and social spaces that make Terra Vista at Tejon unique.
A key focus was making the messaging bilingual and accessible, ensuring that it resonated equally with English and Spanish-speaking audiences. The result was a brand tone that felt both playful and informative, setting the stage for a community that prioritizes connection, enjoyment, and accessibility. Talk about teamwork!
Visual Identity
Since Terra Vista at Tejon was still under construction, our visual branding had to be innovative and adaptable.
Key Design Strategies:Aspirational Yet Realistic Visuals → We carefully balanced high-quality stock photography, architectural renderings, and behind-the-scenes construction imagery to present an inviting but accurate portrayal of the future community.
A Cohesive Yet Distinct Identity → The visual branding needed to integrate with the broader Tejon Ranch brand family while establishing Terra Vista at Tejon as a unique destination. We achieved this through a refined color palette, sophisticated typography, and dynamic layouts that could scale across multiple platforms.
Tactile and Environmental Branding → The brand system was built with real-world applications in mind. Signage, wayfinding, and community engagement materials were designed to enhance the resident experience from first impressions through daily interactions.
Future Scalability → The identity was crafted with flexibility, ensuring it could evolve as new phases of the development are introduced. This includes branding for future amenities, events, and potential expansions within Tejon Ranch's residential vision.
Landing Page + Social Media Management
Since Terra Vista at Tejon was not yet move-in ready, the social media strategy focused on:
Lifestyle-driven content that highlighted the experience of living at Terra Vista at Tejon at Tejon.
Proximity messaging that reinforced the convenience of being near jobs, retail, and outdoor recreation.
Building anticipation by sharing behind-the-scenes construction updates and engaging potential residents before leasing began.
The content strategy was designed to create a sense of community before the first residents even moved in. By the time doors opened, Terra Vista at Tejon already had an established identity and engaged audience.
Brand Management
Brand management for Terra Vista at Tejon has evolved from establishing the brand foundation to actively putting it to work. This includes:
Messaging consistency across all touchpoints
Signage and environmental branding that reinforces the identity
Evolving marketing tactics that adapt to leasing milestones
A strong social media presence that engages and informs potential residents
Ongoing collateral development to ensure a seamless experience for new residents
We continue to act as brand ambassadors and champions, ensuring Terra Vista at Tejon maintains its integrity through a complex, evolving landscape.
Looking Ahead
Terra Vista at Tejon is part of a larger vision for the future of Tejon Ranch living. Our work has laid the foundation for:
A strong, well-positioned community identity that will grow as the development expands.
Scalable marketing and engagement strategies to attract future residents.
A blueprint for future multi-family communities within the Tejon Ranch ecosystem.
As the first residential project of its kind, Terra Vista at Tejon will shape how Tejon Ranch is perceived as a place to live, work, and build a future. Our role in branding and positioning this development ensures that it will stand out for years to come.