Shannon LaBare 5/16/22 Shannon LaBare 5/16/22

The Era of Re-Branding, Especially in Bakersfield, Ca

As businesses grow, as time goes on, as priorities change, that can leave the internal conversation of a brand to not truly capture what the company does but share that message chaotically.

The Woolworth's Luncheonette is a piece of cultural memory. It stands as the last of its kind in the United States, here in Bakersfield, California.

Woolworth's lunch counters across the country were sites of sit-ins that helped challenge segregatio

Hispanic families make up over 51% of Kern County. The local used car market responded the way most markets do. Translated ads. Bilingual signage. The same transactional experience underneath.

Language was never the problem.

Jim Burke Ford came to

Since reopening its doors, The Woolworth’s Building has restored life to a historic Downtown Bakersfield landmark. Behind the scenes, our team worked to shape the visual identity of the space. We’ve been there through it all. From style s

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