Shannon LaBare 5/16/22 Shannon LaBare 5/16/22

The Era of Re-Branding, Especially in Bakersfield, Ca

As businesses grow, as time goes on, as priorities change, that can leave the internal conversation of a brand to not truly capture what the company does but share that message chaotically.

Most businesses assume people understand what they do and why it matters. They don't. There's a real distance between what you think you're saying and what people are actually hearing, understanding, and remembering. If they're not remembering you, y

The Woolworth's Luncheonette is a piece of cultural memory. It stands as the last of its kind in the United States, here in Bakersfield, California.

Woolworth's lunch counters across the country were sites of sit-ins that helped challenge segregatio

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