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Purveyor Branding Co.
let's chat
About Us
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Our Work
Blog
let's chat
The Era of Re-Branding, Especially in Bakersfield, Ca
Branding Shannon LaBare 5/16/22 Branding Shannon LaBare 5/16/22

The Era of Re-Branding, Especially in Bakersfield, Ca

As businesses grow, as time goes on, as priorities change, that can leave the internal conversation of a brand to not truly capture what the company does but share that message chaotically.

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Brand strategy is a concept, process, way of thinking, planning, all wrapped up in a lofty phrase. For us, it means...⁠
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Getting the right things out the door.⁠
Making decisions faster.⁠
Getting unstuck from the same conversations.⁠
Finally putting
The Woolworths Building site is live, and so is the story!

Today we launched the official website, kicked off the narrative across @historicwoolworth social channels, and introduced @historicluncheonette on Instagram. It’s been a labor of love
As @moocreamery prepares to open the doors to their new downtown home, we’ve been focused on shaping how the brand shows up in the real world. From signage and storytelling moments to color cues and quirky messages that invite connection, our r
Before a brand goes live, it needs somewhere to live. “Stacking the ideas” is how we give it shape early… through every internal doc, swatch, and decision. This is the work that builds the foundation.

Think of it like shaping a sp
Every decision you make in your business reflects your brand. Every brand choice shapes the direction of your business. Strategy is not a luxury. It is leadership.⁠
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Choose wisely.

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