Be In Bakersfield

Community Development

May 15

Written By Shannon LaBare

SERVICES

FOUNDER
BRAND STRATEGY
BRAND IDENTITY + LOGO SYSTEM
COLLATERAL
PROGRAM DEVELOPMENT
WEBSITE DESIGN
CONTENT CREATION

Sharing the interesting, creative and captivating side of Bakersfield

As founding members, we helped build a marketing campaign turned movement to rally around the city we call home. In early 2017, we started talking with others who love this city like we do. We all recognized the tremendous need here for new thoughts, innovative businesses and a positive conversation, so we decided to build a platform to share what we knew to be true — Bakersfield is a great place to live, work and enjoy.

Our strategy was to build a marketing campaign to share the experiences we all have — triumph, pushbacks, success, challenges and excitement. Our team has worked tirelessly to capture personal accounts on film and in writing, asking our community to share their vision for the city by filling in the blank: “Be ________ in Bakersfield.”

Be In Bakersfield has moved from a marketing campaign to a movement, and we look forward to seeing love for our city continue to grow!