In repositioning the brand to focus on the customers needs, we were able to create a cohesive story that practically communicates what the company does + their rich legacy while building a trusting relationship with employees, current clients + potential clients.

With our discovery, we also wanted to ensure that the website would grow with the needs of the business in the future. Pac Ag’s future goals included creating a customer-facing portal, developing employee communication hubs and further integrating with their operations. Knowing this, we wanted to build a website that would sustain that growth and not need a complete overhaul when those pieces were ready to be implemented.

In our strategy process, it became apparent that the brand was not customer-facing. It can be difficult for businesses to truly see themselves from the customer’s perspective, so it’s challenging for them to communicate how they can help. We also saw an opportunity to develop Pac Ag’s history as a third-generation operation. The heritage + legacy this company has created speaks volumes to their experience, leadership + expertise, but it was not fully articulated.

In repositioning the brand to focus on the customers needs, we were able to create a cohesive story that practically communicates what the company does + their rich legacy while building a trusting relationship with employees, current clients + potential clients.

With our discovery, we also wanted to ensure that the website would grow with the needs of the business in the future. Pac Ag’s future goals included creating a customer-facing portal, developing employee communication hubs and further integrating with their operations. Knowing this, we wanted to build a website that would sustain that growth and not need a complete overhaul when those pieces were ready to be implemented.